The Roi Hub — The Roiston's Marketing Hub

Digital marketing & PR · UK-based, working worldwide

Marketing that brings you more leads, customers, visibility and growth

The Roi Hub is a founder-led marketing and PR practice. Strategy, content, paid ads and outreach, run personally by Roiston Dsouza and reported in numbers you can actually read.

  • Free audit
  • Founder-led
  • Transparent reporting
  • Social Media
  • Google Ads
  • Meta Ads
  • SEO
  • Content & Video
  • Branding
  • Public Relations
  • Automation
  • Virtual Assistance
4+Years in digital marketing
6Services under one roof
5Free research-backed guides
1:1Direct access to the founder
What we do

One practice. Every channel that moves the number.

Pick a single service or combine several. Each one is planned around your goals, then reported on in plain English.

Social media that earns attention, then replies.

Consistent, on-brand content across the platforms your customers actually use, with someone real answering comments and messages.

  • Content calendar and platform plan
  • Posts, reels and stories, created and scheduled
  • Community replies and engagement
  • Monthly insights on what is working
Best for: steady visibilityDiscuss this service
Selected work

Demo portfolio: the kind of results we build toward.

These six projects are sample case studies with illustrative figures, showing the format your own results will take. Replace them with real client work as it comes in.

Sample project
Social media

Neighbourhood café: from a quiet feed to full tables

Reels, stories and a weekly posting rhythm for a local café.

Reach
+186%
Engagement
5.4%
Weekly enquiries
+27
Sample project
Paid advertising

Boutique fitness studio: lead generation on Meta

Offer-led campaigns with tracked sign-ups and weekly optimisation.

Cost per lead
$4.80
ROAS
3.6x
Leads / month
142
Sample project
SEO

Local dental practice: found first on Google Maps

Google Business Profile, reviews and service pages for local search.

Map pack
Top 3
Organic calls
+94%
Timeframe
6 months
Sample project
Public relations

B2B software start-up: first press coverage

A founder story, a data angle and targeted journalist outreach.

Features
7
Podcast invites
3
Branded search
+61%
Sample project
Branding

Independent boutique: one look, everywhere

A one-page brand guide and a template kit for every channel.

Templates
12
Brand guide
1 page
Follower growth
+33%
Sample project
Strategy & automation

Consultancy: leads that never go cold

Enquiry follow-up, reminders and a simple weekly report.

Response time
< 1 hr
Follow-ups
Automated
Admin saved
6 hrs/wk
Insights

Numbers that shape how we plan your marketing.

Published research from around the industry. Each figure carries its source so you can check it yourself.

How it works

From first call to measurable growth in four steps.

No jargon and no black box. You always know what is being done and why.

Start with a free audit
  1. 1

    Free audit

    We review your channels, competitors and goals, then tell you plainly where the gaps and quick wins are.

  2. 2

    Strategy

    A focused plan: which platforms, what content, what budget and which numbers will tell us it is working.

  3. 3

    Execution

    Roiston builds and runs it personally, from creative and campaigns to outreach, with no hand-offs between departments.

  4. 4

    Review & refine

    Regular reporting in plain English. We double down on what works, drop what does not, and plan the next stretch together.

Try it

What could your ad budget return?

Move the sliders to see a quick estimate. It is a planning tool built on your own assumptions, not a promise.

Estimated return on ad spend1.6x
Clicks
500
Sales / enquiries
10
Estimated revenue
$800

Illustrative only. Real results depend on your offer, audience, creative and tracking. We will sanity-check your numbers in the free audit.

Get a free audit of my numbers
Pricing

Simple weekly plans. Every one starts with a free audit.

Based in the UK, working with clients worldwide. Plans can be tailored after a short consultation.

Starter

Getting a consistent presence going

$50/ week
  • Organic social media marketing
  • Basic banner design
  • Paid media (single platform)
Get started
Most popular

Growth

Adding video and steady paid activity

$80/ week
  • Organic social media marketing
  • Banners plus 1 content video
  • Paid media (single platform)
Get started

Full-Service

Marketing, support and authority together

$150/ week
  • Organic social media marketing
  • Banners plus 1 content video or reel
  • 1 virtual assistance service
  • Backlink building
Get started

Paid media budgets are separate and set by you. Need something different? Every plan can be customised.

Free guides

Five short guides, fully referenced.

Written by Roiston, with the sources for every statistic listed at the end.

A Roi Hub guideSocial Media MarketingRoiston Dsouza

The Small Business Guide to Social Media

What works in 2026, backed by current engagement and ROI data.

Download the PDF →
A Roi Hub guideSEO FoundationsRoiston Dsouza

SEO Foundations

A practical guide to getting found online, with real ROI benchmarks.

Download the PDF →
A Roi Hub guidePaid Advertising ROIRoiston Dsouza

Paid Advertising ROI

Google Ads and Meta Ads explained, with current benchmark data.

Download the PDF →
A Roi Hub guidePublic RelationsRoiston Dsouza

Public Relations for Growing Brands

Why earned media outperforms paid, and how to start on a small budget.

Download the PDF →
A Roi Hub guideContent & BrandingRoiston Dsouza

Content & Branding

Building a visual identity that converts, with the revenue data to back it.

Download the PDF →
Roiston Dsouza, founder of The Roi Hub
4+years in digital marketing
The person behind the hub

Meet Roiston Dsouza.

The Roi Hub is short for The Roiston’s Marketing Hub, and it is exactly that: one marketer who works directly with every client.

With 4+ years in digital marketing and public relations, Roiston helps businesses and individuals build a stronger presence, attract better leads and be talked about for the right reasons. You will never be passed to an account manager, because you are already speaking to the person doing the work.

  • Digital marketing
  • Public relations
  • Paid media
  • Content & branding
  • Hands-on, every project
Client words

What clients say.

Add a real client quote here.
Client nameRole, company
Add a real client quote here.
Client nameRole, company
Add a real client quote here.
Client nameRole, company
Questions

Things people ask before getting started.

Not here? Email marketing@theroihub.org and you will get a straight answer.

What happens in the free audit?

We look at your current channels, your competitors and your goals, then send back a plain-English summary of what is working, what is not and where the quick wins are. There is no obligation to continue.

Who will I be working with?

Roiston, the founder, from first call to final report. There are no account managers in between.

Do I need to pay for ads separately?

Yes. Ad spend on Google or Meta is paid directly to the platform from a budget you control. Our plans cover the strategy, set-up, creative and management.

How soon will I see results?

Paid ads and social content can show movement within weeks. SEO and PR compound over months. After the audit we will set realistic expectations for each channel against your goals.

Can plans be customised?

Absolutely. The three plans are the most common starting points, and most can be adjusted after a short consultation to match your goals and budget.

Do you work outside the UK?

Yes. The Roi Hub is UK-based and works with businesses and individuals worldwide, remotely.

Let’s talk

Ready to move the number that matters?

Tell us a little about your business and what you want to achieve. You will hear back from Roiston personally.

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