Neighbourhood café: from a quiet feed to full tables
Reels, stories and a weekly posting rhythm for a local café.
- Reach
- +186%
- Engagement
- 5.4%
- Weekly enquiries
- +27
The challenge. A well-loved local café had great food but an inactive feed and almost no online discovery outside its street.
The approach. A three-reels-a-week rhythm built around the menu, the baristas and local events, a consistent look from a one-page brand guide, and same-day replies to every comment and message.
The outcome. Reach and engagement climbed steadily, direct messages turned into bookings, and the café started getting tagged by customers without being asked.
Sample case study. Figures are illustrative and shown to demonstrate the format.
